The Royal Marines

Gordon Ramsay was running around with the Royal Marines on the f-word the other night. That's a very cheesy dish before you've even opened the effin can, but sometimes you just can't help smiling.

Cheese warning, by the way.

The marines were taking Gordon through an assault course. They had just used him as a pull through in a sewer pipe and were composing themselves to yomp onwards to the next challenge. The dripping marine (everyone got pulled through) said something like: "deploy chest, activate pride..." as he started jogging on.

Yes it's cheese... Deploy chest. Activate pride.

...but it's also a beautifully honed little chunk of language, a perfect design in word form. It's almost like a haiku. Good cheese.